Each product or service needs a specific marketing strategy in order to reach the targeted consumer. With Ways , each event is tailored to reach an exact consumer profile.

Ways's promotional message is more than a mere message: It aims to sell prospective consumers a taste, a dream, an ambition, an image, an achievement, a surrounding. We target all the senses and create a vibrant, memorable experience.
The specialized events produced by Ways are a shortcut to bring the products very close to prospective consumers. These specialized events capture the taste, feelings and dreams of the consumers.

Ways offers the sponsor a unique opportunity to forever gain the prospective consumer's satisfaction, appreciation and loyalty.

Kids & Teens Festival 2015
The First Kids & Teens Festival 2015
Held on 26, 27 & 28 of June 2015
From 12:00 to 10:00 p.m.
@ “Sports Zone” – Dbayeh - 19.000 m².
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le cuistot Liban 2010
By tradition, the company WAYS has always organized many genuine events to which Lebanese are getting used to.
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Tourism an Open Gate For Woman
On the occasion of the International Woman Day of the World Tourism Organization -WTO- under the theme of this year: "Tourism an Open Gate for Woman"
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The bridge Tournament

National Bridge Tournament

Bridge can be played by anyone, young and old. 
It’s not only great for your brain but your social life as well! 
Bridge players can find friends in any city in the world.
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Sweet'n Low Seminar friday 16th of July 2004 at Hotel Monroe

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Photo contest: Lebanon a Wonderful Country.
How much do you love Lebanon?
Show your love for the country by entering the exciting new photo contest, "Lebanon this beautiful country," launched by Ways and held under the auspices of the Ministry of Tourism.

This annual event is open to all.
For more details and to participate,
click here.
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The Consumer Trophy
Held under the auspices of the Ministry of Tourism, and designed to promote gastronomy in Lebanon, the Consumer Trophy is a prestigious award given to those Lebanese restaurants that have shown unsurpassed commitment to gourmet food, excellent service and quality/price ratio.

These events are but a few of the ones that Ways produces each year. Ways handles the organization, production and implementation of all of their events. All Ways Group events are broadcast on TV, terrestrial and satellite
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The Lebanese Karaoke Championship
This event was created by Ways, who also owns the exclusive rights for the Lebanese Karaoke Championship.
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Le Cuistot du Liban
This exciting event is actually a cooking competition held according to rules set under the auspices of the Ministry of Tourism. Competitors should view cooking as a hobby - cooking should not be their profession as this event is for amateurs and not for professional chefs
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The Woman and Man of the Year
Held under the auspices of the Lebanese Prime Minister and the concerned officials, this high-profile event rewards one man and one woman who have made significant contributions to Lebanon over the past year.
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These events are but a few of the ones that Ways produces each year. Ways handles the organization, production and implementation of all of their events. All Ways events are broadcast on TV.
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