Since 1985, media outfits in Lebanon have increased exponentially. This dramatic increase has led to a complete segmentation of the market, thereby reducing the effectiveness of traditional advertising methods.

Direct Marketing is the single solution to this new development.

Ways possesses an invaluable databank that is not a mere grouping of names or an unreliable directory. Rather, Ways's databank is the outcome of several years of research, categorization and information on attitudes, behavior and consumer habits.

Ways's Direct Marketing operation is a first-class service that offers hand-to-hand and personalized delivery with receipt coupons.

Through Direct Marketing, Ways offers every company the chance to promote its products to a wide yet select clientele.

Ways is proud to include Procter & Gamble, Nestlé, General Motors and Grohe among its many clients.
Procter & Gamble

"This is to thank you for your team's contribution to Pampers' biggest ever promotion in Lebanon, the "Baby bag promotion." This was a particularly challenging project because of the complexity of the logistics involved and the very tight deadlines and timings. I was your team's dedication, enthusiasm, and ownership of the project. The team delivered an excellent service to our customers.We aim to continue this healthy and productive relationship in the future."


"We are pleased to inform you that the Direct Marketing campaign we executed jointly, which relates the Nespresso Coffee System has been successful."

Impex Trading Company

"Your Direct Marketing activity has allowed us to reach our targeted customers directly through your databank of customers that we have chosen to address our message; therefore, there was no loss in sending our message to unconcerned customers."

Ets. Ph. A. Merheb

"We have selected your Direct Marketing and Mail full integrated services to be the only medium for our launching. Your exclusive databank and your professionalism in creation, in the target group selection, and delivery was beyond our expectations. You avoided us all possible wastes in our budget expenditure and succeeded in creating a tremendous awareness for our products."


"As concept, distribution, presentation, and delivery you are excellent. Good luck!"


"When it comes to Direct Marketing, Ways is the right choice, Libancell has benefited tremendously from Ways expertise and its staff professionalism."

Nicole E. Chammas

"Ways Direct Marketing has, time and again, proved to be a reliable partner. In a field cluttered with amateurs, it has displayed its professionalism throughout the "activity chain".Ways has surely earned its wings."

Chafic Ayoub & Fils

"We worked with Ways. Even for a small business matter, we had their best personal attention, continuous feedback, and good service throughout."

Amlak Lubnan

"We entrusted Ways Direct Marketing with real estate marketing. They have done an excellent job and we were very satisfied with their performance."

Groupe Plus

"Our experience with Ways has proven the effectiveness of this new medium."

Le Racquet Club

"Using "Ways Direct Marketing" gave me the tremendous opportunity to reach the right target market for the opening of the Racquet Club."


"We have highly evaluated your databank and the fast performance you have shown in this respect, to reach the specified target we have designated to you in the best and quickest delays possible."

Century Park Kaslik

"Ways Direct Marketing invariably has its own ways to simply and directly respond to the needs of their clients. We feel that our investment in Ways Direct Marketing has indeed produced results."

Lebanese Company for Commerce and Touristic Projects

"We would like to express our appreciation for the way and the efforts extended to launch our "L'Orangerie" restaurant, and should we need any assistance in the future, we will not hesitate to contact you and cooperate again."

©WaysGroup all rights reserved
Mallat Center 3 - 3rd Floor - Hazmiyeh - Beirut - Lebanon - Beirut -Lebanon
TEL/FAX: +961 5 951733 / 4 / 5

Designed and Developed by Softimpact